Step into the MPC Creative Lounge with Akai Professional and Chopsquad DJ as they put the MPC Key 37 through its paces at NAMM. This session isn’t just a beat-making demo—it’s a deep dive into the workflow, sound design, and creative philosophy behind Akai’s latest compact standalone. With a focus on in-the-box production, seamless Native Instruments integration, and a hands-on approach to building chart-ready tracks, the video offers both inspiration and practical insight for producers at any level. If you’re curious about how digital architecture and intuitive UI come together in a modern groovebox, this is a session worth dissecting.

17. March 2025
LYRA
Akai Professional’s MPC Key 37 at NAMM: Chopsquad DJ Unpacks Standalone Power and Creative Simplicity
MPC Key 37: Standalone Power Meets Native Instruments Integration
Chopsquad DJ opens the session by outlining his creative process and immediately positions the MPC Key 37 as a fully self-contained production tool. The emphasis is clear: everything in this performance is generated using only the built-in features and sounds of the MPC, with no external software or third-party content involved. This approach not only demonstrates the instrument’s standalone capabilities but also sets the stage for a workflow that’s fast, direct, and unencumbered by external dependencies.
A key highlight is the integration with Native Instruments, specifically the inclusion of sounds like Cloud Supply. Chopsquad DJ makes it a point to use these new additions, showing how the MPC ecosystem is expanding through collaboration. The workflow remains tactile and immediate, with preset browsing and sound selection happening directly on the hardware. For anyone interested in hybrid sound engines and cross-brand synergy, this is a glimpse into the future of music production hardware.

"All the sounds I'm using are the sounds that's just right here built into the MPC."
© Screenshot/Quote: Akai Pro (YouTube)
From Beat Conception to Layered Production: The Core Workflow
The video walks through the essential steps of building a track, starting with tempo selection and moving into the construction of melodic and rhythmic foundations. Chopsquad DJ demonstrates how quickly an idea can evolve from a mental sketch to a tangible groove, leveraging the MPC’s internal sound library and sequencing tools. The process is transparent and accessible, with each step—tempo setting, chord progression, and initial melodic elements—clearly articulated.
Layering is at the heart of the workflow. After establishing a basic progression, the focus shifts to drums, bass, and atmospheric elements. The MPC’s interface facilitates rapid switching between parts, and the ability to keep everything in-the-box means there’s no need to break creative flow. This section underscores how the MPC Key 37’s architecture supports both structured beatmaking and spontaneous experimentation, making it suitable for a wide range of production styles.
Sound Design in Action: Guitars, Brass, and Chord Simplicity

"The simplicity, the more simple the better, because it's all about adding those simple parts to build a complex arrangement."
© Screenshot/Quote: Akai Pro (YouTube)
Chopsquad DJ dives into sound design by selecting acoustic guitars and brass from the updated MPC sound set, demonstrating how these timbres can be layered for a modern, anthem-oriented trap sound. The workflow is rooted in simplicity: basic chord progressions, minor keys, and straightforward melodic lines form the backbone of the track. This approach not only keeps the process efficient but also ensures that the resulting arrangement leaves space for further creative decisions.
The demonstration highlights the importance of using accessible harmonic structures and familiar textures to create tracks that are both engaging and easy to build upon. By focusing on elements that can be quickly replicated and manipulated, Chopsquad DJ shows how the MPC Key 37’s sound engines and preset architecture support a fast, iterative approach to music creation. The result is a production environment where experimentation is encouraged, but the tools never get in the way.
Accessible for All: Chart-Ready Music Without the DAW
A recurring theme in the presentation is the accessibility of the MPC Key 37 for both beginners and seasoned producers. Chopsquad DJ underscores that everything shown can be accomplished without the need for external DAWs like FL Studio, Pro Tools, or Logic. The hardware-centric workflow is designed to be immediate and inviting, allowing users to go from inspiration to finished track entirely within the MPC environment. This focus on standalone capability is especially relevant for those seeking a portable, all-in-one solution for music production.

"You don't need FL, you don't need Pro Tools, Logic, you can make one of the ones right here in front of you using all in one box, MPC Key 37."
© Screenshot/Quote: Akai Pro (YouTube)
Creative Philosophy: Simplicity, Individuality, and Staying Inspired
The final section shifts from technical demonstration to creative mindset. Chopsquad DJ shares his philosophy on maintaining simplicity in arrangements and leveraging that simplicity to carve out space for both the artist and the listener. He emphasizes that individuality is key—success comes from capitalizing on one’s unique approach, not from chasing secret sounds or complex tricks. The MPC Key 37, with its streamlined workflow and flexible architecture, becomes a tool for personal expression rather than just a production machine.
Practical advice is woven throughout: keep arrangements uncluttered, use effects judiciously, and focus on building tracks that leave room for collaboration and further development. The session closes with encouragement for producers at all levels to keep pushing forward, using the tools at hand to develop their own sound and workflow. It’s a fitting conclusion that ties the technical strengths of the MPC Key 37 to a broader ethos of creativity and resilience.
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