Arturia KeyLab mk3: Súbelo Neo’s Hybrid Workflow for Reggaeton Innovation

The KeyLab mk3’s feature set gets a spotlight, with the duo highlighting the drum pads and plugin control as workflow accelerators. The ability to trigger sounds and manipulate parameters without reaching for the laptop is presented as a major creative advantage. This isn’t just about convenience—it’s about maintaining flow and keeping hands on the music, not the mouse.

There’s a clear emphasis on immediacy: the drum pads are used to inject rhythm, while plugin integration allows for quick browsing and sound selection. The video doesn’t dive deep into menu structures or macro assignments, but it’s evident that the KeyLab mk3 is designed to minimize friction. For those who value a performance-oriented approach to production, these features are more than just marketing points—they’re workflow essentials.

Arturia’s plugins are given high praise for their analog authenticity and accessibility. Súbelo Neo notes that, lacking access to vintage hardware, they rely on Arturia’s software to capture the vibe of classic synths. The duo claims that these plugins are central to their sound, with rapid preset browsing and a consistent stream of inspiring tones. While the video doesn’t dissect individual synth engines or modulation options, it’s clear that analog emulation and ease of use are key selling points for their workflow.

The video shifts into a practical demonstration, as Súbelo Neo deconstructs the creation of their hit track “El Maquinon” by KAROL G and Mariah Angeliq. They start with a found sample, flip it, and layer sounds from Arturia Pigments and DX7 plugins, using the KeyLab mk3 as the command center. Each element—sample, synth, drum pattern—is added in real time, illustrating how the hardware and software ecosystem supports rapid iteration.

What stands out is the layering process: sounds are stacked, tweaked, and sidechained, all within a tightly integrated environment. The KeyLab mk3’s hands-on controls and Analog Lab’s sound palette allow the duo to move from idea to arrangement without breaking creative momentum. The workflow is fast, tactile, and clearly tailored to the demands of modern reggaeton production.